Do not index
Do not index
Getting your full range live on a new marketplace is slow, manual work. Every marketplace wants something different: its own categories, required fields, image rules and quality checks. Auto listing does that work for you. It takes the product data you already have in Wherehouse, fills in the gaps with AI, and submits a brand new listing on your behalf.
In this guide, we'll walk through how to find the products worth listing, then list a single product step by step.
Understanding the basics 🧐
What is auto listing?
Listing a product means creating an entirely new product page on a marketplace where it doesn't exist yet. This is different to linking an offer, where you attach your price to a product page that is already on the marketplace. Auto listing submits your product as a completely new product.
Your products already carry data like titles, descriptions and images from your online store or ERP (your accounting or back-office system). Auto listing pulls that information, AI enriches it where it's thin, and reformats it into the exact shape the target marketplace needs.
Auto listing is a best-effort service. Where your data is incomplete, we estimate with AI, and a marketplace can still reject a listing in its own quality check (QC). Most sellers see a success rate of 90% or higher.
A note on credits
Each product you list, and each variant of that product, uses one listing credit. You buy credits up front and spend them as you list. For how to top up and track your balance, see:
Buying Product Listing CreditsFinding your listing opportunities 📊
- Open the Listings tab
Open the Listings tab from the sidebar. This opens your Opportunities screen, which shows every product that isn't live yet on the marketplace you've selected.
- Switch marketplace tabs
Switch between the marketplace tabs at the top to see the opportunities for each one. Against every product we show a rand value estimate of the opportunity, so you know which products to focus on first.
The estimate is your product's past sales on your other channels, multiplied by the share of your revenue that already comes through this marketplace.
- Filter to what's ready
By default we only show products that already have an image and a price, so they're ready to list. Click Filter to narrow further, for example to a specific brand or category.
- Save your filters
Once your filters are set, click the save button on the filter to keep them for this view. Next time you land here, your filters are already applied.
Listing a single product ✨
Click any product in the Opportunities list to open the listing flow. Wherehouse walks you through each step and lets you review everything before it goes to the marketplace.
- Validation
We check the product has the minimum it needs to be listed: a title, a description, the dimensions and a main image. Where something can be inferred, like the dimensions, you can have our AI estimate it and save it to the product.
- Category
Every marketplace has its own category tree, and mapping products by hand is tedious. We auto match your product to the right marketplace category. Our pick is usually spot on, but you can overwrite it.
- Attributes
We generate the fields the marketplace requires for that category, like the title, plus category specifics such as SIM card type or storage capacity on a phone. Override any field, or proceed as is when our picks look good.
- Images
Review the product images. Add more or reorder them as you like.
- Submit to QC or save as draft
Submit to QC sends the listing straight to the marketplace's quality check, saving you time. Submit to draft fully builds the listing so you can open and review it in the marketplace seller portal first, for example the Takealot Seller Portal, the Makro seller dashboard or your Shopify back end.
Drafts still use a credit, just like sending to QC. On Takealot a draft has to be sent to QC from the Takealot Seller Portal, while a Makro draft can be sent to QC from inside Wherehouse.
- Save your progress
Not ready to commit? If you've made changes, like editing the title, hit Save draft to keep your progress and come back to it later.
Tracking your submissions 🔄
- Open Submission History
Once you've submitted, open the Submission History tab to follow each listing. You'll see which submissions passed QC and which need more information.
- Fix any failures
Where a listing fails, we surface the reason in plain language. Open the entry to view the error and fix it without leaving Wherehouse.
That's the full single product flow. Listing one product is easy, listing hundreds is where the time really adds up, so once you're comfortable you can list in bulk.